Maintain That Glow!

FLAWLESS TAN EFFECT
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Formulated with natural DHA from non-GMO sugar beets, it provides an even, streak-free tan.
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Fast-absorbing, no streaks, no orange tones, for a natural, sun-kissed bronze look.
DEEP NOURISHMENT & HYDRATION
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Infused with coconut oil, shea butter, and cranberry extract, it deeply nourishes and moisturizes, leaving skin soft and smooth.
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Coconut oil provides extra moisture, enhancing skin’s radiance and elasticity for a youthful glow.
SOOTHING & SKIN REPAIRING
Witch Hazel helps soothe inflammation and irritation, fights acne, prevents infections, and protects skin from environmental damage.
LONG-LASTING TROPICAL SCENT
With its creamy texture and rapid absorption, this lotion envelops your skin in a soft, tropical fragrance, creating a pleasant scent experience as you develop a beautiful tan.

Worried about irritating sensitive skin?
Afraid of uneven application?
Bothered by chemical smells?
Worried about staining your clothes?
Check out our users' before-and-after photos before purchasing.

"As you can see in the photo, I’m usually very pale in winter, and this gives me that nice, sun-kissed glow without looking orange. I was a little nervous since I had never used a self-tanner before, but this was easy to apply, didn’t leave streaks, and didn’t seem to rub off on clothes. It goes on white, and over the next 8 hours, your skin starts to darken. I got the lighter of the two: fair-medium, and it worked great for me. Overall, I’m very happy with this product and glad I chose it over an expensive salon." — ameliaH, New York
"I woke up expecting to reapply my self-tanner, but I didn’t need to! After years of streaky, orange failures, Beauty by Earth’s lotion finally delivered. A light layer dries in 20 minutes with no stains, no chemical smell, no greasiness—just a natural glow. My 7.5 oz tube will last for months, and the results (see 24-hour before/after) are worth every penny. Sun-safe, wrinkle-free perfection!" —Siobhan, Dublin

"I’ve used several self-tanning products over the years, and so far, I’m really happy with this one! I like that it’s a more natural product, and the scent is mild. I feel like I might detect a slight orange tint, but that could be because I’ve been so pale for so long—maybe I’m not used to seeing myself with color! Haha. (Thanks, winter.) I applied it with rubber gloves—that's my favorite way to apply self-tan. I pull the gloves back to blend the product into my hands. Yes, it does take a little effort to fully rub this product in, but I found that helped me pay extra attention to an even application. It was very moisturizing and left my skin feeling super soft. About 6–7 hours after application, I saw a noticeable difference—and no streaks or spots, just a very even tan. I am very fair and got the medium/dark. I’m not sure if I should have gone for the lighter shade." —Emily, Miami
"As a stage 4 melanoma survivor, I avoid the sun but hate looking pale. This self-tanner is a game-changer! I achieved a natural, sun-kissed glow that my husband loves. It's buildable and streak-free—even my daughter’s daycare thought I'd spent time outdoors! Applies easily with a mitt (no stained hands) and is pregnancy-safe. My new summer essential!" ——Madison, New York
Fast results with a natural-looking tan that shows instantly! No harmful chemicals, gentle and safe for your skin.

DHA (Dihydroxyacetone)DHA is the main tanning ingredient in nearly all self-tanners. Our DHA is uniquely derived from non-GMO sugar beets to give you that flawless glow. How does DHA work? Good question. DHA reacts by temporarily darkening dead skin cells on the skin’s surface. Much like a browning apple once it’s cut, you’ll notice color developing over several hours.
COCONUT OIL (Cocos nucifera)Deeply hydrates your skin, enhancing shine, elasticity, and a youthful glow for skin and hair.
WITCH HAZEL (Hamamelis Virginiana)
Soothes inflammation and skin irritation, fights acne, helps prevent infection, and protects skin.
SHEA BUTTER (Butyrospermum Parkii)
Packed with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin while fighting inflammation.

How To Use?
EXFOLIATE!
Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently remove dead skin cells—our self-tanning application kit provides all the tools you need for a perfect tan. This ensures your tan lasts as long as possible. Give feet, ankles, wrists, and elbows a bit of moisturizer first—these extra porous areas tend to absorb more product and can darken more than the rest of your body.
PRO TIP: Wait a day or two after shaving before using our self-tanner.

Apply Self Tanner
Apply a quarter-sized amount of our clean-ingredient self-tanner to your mitt or applicator brush. Begin applying in sections, starting at the legs and working upward. Use long, sweeping motions for a streak-free application. Use less product and blend carefully on wrists, ankles, and hands. For your back, use a special applicator—or ask a friend for help!

Let Your Tan Develop
For best results, wait at least an hour after application before showering, swimming, or doing any intense exercise. After 6–8 hours, your beautiful tan will appear. If you want a deeper shade, simply apply another layer after about an hour. Most people reapply every 4–7 days to maintain the perfect glow, but do whatever works for you. Apply lotion daily for the longest-lasting results.

Help your tan last by applying moisturizer to your skin every day.

Don't wait a moment longer! Due to limited availability and high demand, they won't be around for much longer.
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